Liverpool are set to increase general admission ticket prices by three per cent for the 2026/27 season, with further rises planned for the two seasons that follow, drawing sharp criticism from their own supporters.
Adult matchday tickets will go up by between £1.25 and £1.75 per person, while adult season tickets will rise by between £21.50 and £27.
The club has tied the increases to the Consumer Price Index inflation rate, capping annual rises at a maximum of five per cent over the next three seasons.
The news has not gone down well. Liverpool’s official Supporters Board, which was consulted throughout the process, had pushed for a complete price freeze for two seasons in line with the Football Supporters’ Association’s ‘Stop Exploiting Loyalty’ campaign.
That request was turned down, according to The Athletic, the club cited rising operational costs as the reason a further freeze was not viable.
The Supporters Board called the decision “wrong and unfair,” saying fans are being asked to pay more during a period of global uncertainty, even as the club posts record revenues.
Across recent seasons, prices have already risen multiple times, meaning some supporters could now face cumulative increases of up to 13 per cent in total.
Liverpool did offer some concessions. Junior and local general tickets will remain frozen at £9 for an 11th consecutive season, and the upper age limit for young adult tickets will rise from 21 to 24, extending access to a 50 per cent discount. Away ticket prices are also unaffected.
The negative optics are compounded by the club having announced a record revenue of £703 million for the 2024/25 season just this month, making it harder for many supporters to accept the argument around costs.
Season ticket renewals for 2026/27 open next week, and how many supporters choose to walk away rather than absorb another increase will be the real measure of how deep the frustration runs.
